It’s not often you see cows like these in the dry landscape of medical marketing, or any other place for that matter. When launching a B2B campaign for AltraJuce, a milk protein-based juice ONS, we saw an opportunity to get noticed by busy nutritionists. They were already being bombarded with dull sales messaging, most of which said the same thing in the same way. We decided to make AltraJuce really stand out from the herd.
The Juce Cow was born, and it became the eye-catching icon for a campaign that stretched across a micro-site, social media, press and brand collateral.
An unexpected way to talk to the market, and one that reached its annual target in just four months.
“The most successful campaign ever in the category”, according to our client.
An unexpected way to talk to the market, one that reached its annual target in just four months, and “the most successful campaign ever in the category”, according to our client.
The creative developed by Fiora on this project allowed us to realise Altrajuce’s true potential as a great-tasting product with eye-catching packaging design by launching with a memorable and humorous marketing campaign that really hit the mark with our customers. The work and creativity that went into creating the backstory, visuals and messaging was outstanding and has been praised throughout our business and customers alike.