![header](/sites/default/files/2024-01/drambuie_still01%201.png)
Enhancing Drambuie’s
Brand Content and Experience at the Edinburgh Fringe
Connecting
with a new
generation
Drambuie was stuck with an outdated image. They were keen to reinvent themselves, appeal to a younger demographic and be known as a drink that could be enjoyed all year round. Not only did we refresh the brand identity through our web design, we also developed a digitally integrated experiential event at the Edinburgh Fringe.
![drambuie iphones](/sites/default/files/styles/640w/public/2024-01/Group%20of%20drambuie%20iphones.png?itok=-8RG8TxG)
!['Taste of Extraordinary' photo](/sites/default/files/styles/640w/public/2023-11/Screenshot%202023-09-01%20at%203.47%201.png?itok=RRIVDOsj)
The Drambuie ‘Taste of the Extraordinary’ photo booth rewarded cocktail purchasers with a surreal photo taken in our automated photo booth. (The 3D model was used to plan the camera position and test the concept). The photos took the form of a printed takeaway as well as a digital image that could be shared via Twitter and Facebook.
The combination of sharing and physical takeaway proved to be a success, so much so that the Bar/Booth became the most shared and engaged branded experience at The Fringe.
![](/sites/default/files/inline-images/Drambuie%20social%20mock%20up%20FB%201.png)
![drambuie photo mechanic](/sites/default/files/styles/640w/public/2024-01/Drambuie%20photo%20mechanic%201.png?itok=dTU54FRF)
![facebook screenshot](/sites/default/files/styles/640w/public/2023-11/Screenshot%202023-09-01%20at%203.46%201.png?itok=a4f67C-C)