Integrated Creative Campaign Ignites Success for
Street London

1.5 MillionMentions, Shares & Comments
100%Tickets sold
5.8 MillionDirect Impressions

myths & 

Street London is a 4-day event which sets out to explore, debate and celebrate the purism, realism and creativity of street photography globally.

Street Photography: born in Paris, grew up in New York, now lives in London.

Hoxton Mini Press, the renowned East London publisher, joins iNPUBLiC’s Nick Turpin and guest creative directors, Kristin Van den Eede and Olly Lang, to create an unrivalled gathering in the world’s capital of street photography. 

Street London Event and Tote Bag Image

Collaborating with the Street London team, Fiora crafted a comprehensive strategy and roadmap for the event's successful launch. We maintained close partnerships with various organisations and businesses throughout the process. Our efforts resulted in the development of an expansive digital platform, encompassing website design, content creation, and the initiation of a robust social media presence.

The campaign spanned several weeks, culminating in a paid promotional effort aimed at boosting ticket sales and expanding our reach. To ensure a seamless user experience, we meticulously mapped out the user journey, identifying key content milestones and KPIs at each stage. This approach allowed our team to adapt content based on performance metrics and stay attuned to current affairs.


The Fiora team shared content across each of the sponsors and partners from creative institutions like D&AD to the famed publisher Hoxton Mini Press. The team also worked with the speakers and famed street photographers to share content globally. 

Street London Signage


The event was oversubscribed, garnering attention from more than 2,500 blogs, news feeds, and online photography magazines, all of which featured a series of stories and content from Street London's social media channels. This led to the event trending globally, with contributions from 9,867 distinct authors.

This resounding success prompted the annual staging of the event, even in digital formats during the pandemic. Street London has consistently united individuals from around the world in a celebration of street photography