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Branding and Brand Development for
Play Not Pause


We love getting stuck into a branding project. It’s particularly special when we can contribute from the very beginning. The founders of this brand came to us with their idea, and we went from there.

Play Not Pause deliver beautiful gift boxes packed with products designed to help women of all ages get through hormonal change as their best selves. We started with the name and carried that attitude through to all of their touchpoints.

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We developed a distinct, bold and unapologetic graphic style to go with a feisty tone of voice.The target market was broad – from teenage to menopause, but the message was the same – we won’t let your hormones hold you back.

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