The brief aimed at boosting individual track sales via innovative methods and new channels. The band, known for its diverse style, sought to have this uniqueness reflected in all communications for their latest album.
The challenge involved the Fiora team delving into the band's fan demographics, their previous materials, and past album launches. The innovative solution was the creation of a game to embody the concept of gamified exploration. The goal was for the game to engage Clean Bandit fans as they experienced the new album and to simultaneously reach out to potential new followers.
Despite strict publishing deadlines, the Fiora team executed multiple workflows concurrently. They mapped out over thirty user experiences, designed gameplay elements, and strategised how to expedite the Apple app approval process. The primary goal was to debut the app among the band's dedicated fans before broadening the promotion.
As for the results, the app was successfully listed on both the Google Play and Apple App Store. Although direct sales figures were not disclosed, anecdotal evidence suggested that the app facilitated an increase in sales at a quicker pace compared to past album releases.