Apple Vision Pro

Reshaping the Future: The Evolution of Consumer Technology.

Monday 13th November 2023

Apple's Vision Pro headset is a monumental shift in device design and functionality, bringing together a spectrum of groundbreaking technologies and concepts. This evolution is reshaping our technological environment, irrespective of individual perceptions of the product. This raises critical questions about the implications for future consumers and whether existing frameworks can predict the trajectory of such innovations.

Businesses and their customers are experiencing a world where advanced technologies and dynamic business models intertwine intricately. This transformation, propelled by theories like Moore’s Law and Schumpeter’s Innovation Cycles, will fundamentally alter our socio-economic landscape, pushing the boundaries of the feasible.

Emerging Technologies and Their Impact

Technologies such as AI, IoT, next-generation connectivity (5G, 6G), VR, AR, Blockchain, Quantum Computing, LiDAR, Autonomous Vehicles, Edge Computing, Drones, and Hydrogen Fuel Cells are rapidly evolving from visionary concepts into tangible realities.

  • AI and IoT are creating an unprecedentedly interconnected world, enhancing our lives and decision-making processes.
  • 6G will revolutionise high-speed connectivity, underpinning the infrastructure for these emergent technologies.
  • VR and AR are set to transform our engagement with the digital realm, offering immersive, blended experiences.
  • Blockchain is poised to redefine digital trust through decentralised, secure transactions.
  • Quantum Computing offers solutions to currently insurmountable problems, and advancements in LiDAR and autonomous vehicles suggest a future with minimal manual driving.
  • The rise of drones and hydrogen fuel cells points towards a shift in transportation

Technological Evolution: Moore’s Law and Schumpeter’s Cycles

Moore’s Law, predicting the doubling of transistors on circuits biennially, has long been a technological beacon. However, as we approach silicon-based computing's physical limits, transitioning to new computing paradigms, like Quantum Computing, becomes essential.

Complementing this, Schumpeter’s Innovation Cycles suggest that technological evolution occurs in cyclical patterns of creative destruction, indicating that emerging technologies will not only augment but replace existing systems, forging new industries and economic landscapes.

The Future Consumer Experience

As technology progresses, businesses must adopt innovative problem-solving strategies, like the Lego® Serious Play method and the Design Council’s Double Diamond model, to integrate these technologies effectively.

The Double Diamond model underscores the importance of identifying problems before devising solutions, crucial in the context of rapid technological advancement. Functional integration, underpinned by seven principles for business transformation, promotes a unified approach, aligning all business aspects towards common objectives.

Key Considerations for the Future

Consumer Privacy and Security: As technology becomes more integral to daily life, prioritising privacy and security is essential.
Technological Accessibility and Digital Literacy: Ensuring that advancements are inclusive and accessible to all, regardless of resources or skills.
Sustainability: Emphasising environmentally responsible practices in technology development and use.

Ethics, Manufacturing, and the Future

Ethical concerns, particularly in manufacturing processes, are increasingly prominent. This includes labor practices and environmental impact, with trends suggesting significant shifts in production methods and locations.

  • Automation and Robotics: These technologies will likely play a larger role in manufacturing, potentially addressing ethical concerns around labor while increasing efficiency and reducing costs.
  • Re-shoring and Near-shoring: This trend towards localised manufacturing aims to control supply chains, reduce emissions, and ensure better work force standards.
  • 3D Printing and Additive Manufacturing: These technologies are already reshaping manufacturing, potentially leading to more localised, on-demand production.
  • Circular Economy and Sustainability: A growing focus on sustainable, waste-minimising manufacturing processes.

As we navigate these changes, recognising the time and effort required for transitioning to new models is crucial. Businesses, governments, and consumers must collectively drive these changes, ensuring ethical, sustainable, and equitable production.

As consumers’ expectations evolve, businesses will need to create models that are adaptive and can flex to meet consumer needs and values.

Foot Note:
Fiora is exploring Adaptive Business Models, if you have an interest in this area please do get in touch.

An Adaptive Business Model represents a holistic approach to business transformation that fuses Functional Integration, Consumer Centricity, and Digital Thinking. Functional Integration refers to aligning all business functions, from supply chain and operations to marketing and sales, to work together towards shared objectives. This unified approach fosters efficiency, collaboration, and consistency across the business. Meanwhile, Consumer Centricity places the consumer at the core of every decision, ensuring that business strategies and operations consistently deliver value to the consumer, meeting their evolving needs and expectations. Lastly, Digital Thinking embraces the opportunities presented by emerging technologies to enhance business operations, customer engagement, and value creation. It’s about leveraging digital tools and platforms to drive innovation, improve efficiency, and deliver superior customer experiences. In essence, the Adaptive Business Model positions businesses to nimbly navigate change and harness opportunities in our increasingly digital, consumer-driven world. 

Business Models