Image: Top Gear

Launching the ORA 3 EV in Collaboration with Wessex Garages.

Thursday 18th January 2024

The UK electric vehicle (EV) market is poised for significant growth, with its valuation estimated to rise from £480 million in 2024 to approximately £830 million by 2029. This robust expansion is anticipated to occur at a compound annual growth rate (CAGR) of 9.74% during the forecast period from 2024 to 2029, according to Mordor Intelligence.

ORA 3, Interior & Interface - Images: Drive & Top Gear

In our partnership with Wessex Garages, particularly concerning the launch of a new EV, we have embarked on a highly dynamic and innovative journey. This included an extensive range of promotional activities, such as advertising across various platforms including social media, television, and press, in addition to engaging experiential activities.

ORA 3 Ad and Social Media posts and call to action
ora 3 experiential activity
ORA 3 Experiential Roadshow Activity

These efforts have significantly contributed to the success of the ORA, which has received considerable recognition and accolades. Notably, it was awarded the ‘Best Buy’ accolade in the Medium Car category for 2023, and was also named ‘Best Urban Electric Car’ at the 2023 Driving Electric Awards, underscoring its appeal and excellence in the EV market.

Car Launch
Social Media
Integrated Campaign