The viu platform utilises client customer sentiment from feedback to help businesses evaluate the level of engagement in a relationship and personalise customer experiences, to better meet expectations. Profitability is enhanced by managing down customer churn, increasing repeat business and better identifying referral and cross-sell opportunities.
Fiora intends to offer viu to its clients as standard, recognising the seismic shift towards convenience consumerism that underpins modern customer expectations. Customer sentiment derived from feedback will become a key indicator that helps the marketing firm steer its clients and their marketing planning to best effect.
The partnership follows a recent announcement by viu of a new collaboration with leading legal software firm Tikit, that sees the platform launched out to the legal sector in both the UK and North American markets.
David Wenn, co-founder and managing director of Fiora, said, “Our partnership at this difficult time demonstrates our confidence in the opportunities that the viu proposition brings and the importance that this platform will have to our clients and the business community in general. We’re extremely pleased to be working with the viu team, who have an amazing understanding of the customer experience space and a great entrepreneurial flare.”
Fiora will bring to bear over a decade’s experience in Creative, Marketing and Digital, to assist the tech firm reach businesses and organisations in its key target markets, as well as identifying new sector opportunities.
Viu CEO Mario Dolcezza commented, “We’re absolutely delighted with this partnership. The Fiora team have extensive skills sets that perfectly complement our business and will allow us to rapidly accelerate our growth. I’m really excited by the potential.”