Hippodrome Behind The Scenes

Behind the Scenes: Taking a Closer Look at Our Brand Film for The Hippodrome.

Thursday 30th November 2023

The film celebrates The Hippodrome's varied history; this iconic building in the centre of London has served as a circus, a theatre, a club, and now, an entertainment venue featuring theatres, casinos, and restaurants. Our mission was to pay homage to each iteration of the building's life while also looking forward.

Story board Hippodrome
Hippodrome Film - Storyboard 

A brand film is a powerful tool for marketing a venue, service or product, as it can effectively convey the essence, and unique offerings, creating a strong and lasting impression on the target audience. In this particular example the film:

Showcasing the Venue's Story: A brand film can provide a visual and emotional journey through the venue's history, highlighting its transformation and evolution over time. By weaving in historical footage or reenactments, you can engage the audience and create a sense of nostalgia or appreciation for the venue's heritage.

Our search for props that were actually used within the Hippodrome at some point across its history led us to some unique finds

Capturing the Atmosphere: A well-produced brand film can capture the ambiance and atmosphere of the venue. Through cinematography, music, and sound design, you can transport viewers into the venue, allowing them to experience its unique vibe, whether it's a glamorous casino, a historic theater, or a modern entertainment hub.

Evoking Emotions: Brand films have the power to evoke emotions and connect with the audience on a personal level. By telling compelling stories or showcasing memorable moments that have occurred at the venue, you can create an emotional bond with viewers, making them more likely to want to visit and be part of those experiences themselves.

Makeup and costumes

Building Brand Identity: A brand film can reinforce your brand identity and values. It allows you to communicate your commitment to excellence, customer satisfaction, or sustainability, depending on your brand's positioning. This can resonate with potential patrons who align with those values.

Enhancing Online Presence: Share the brand film on your website, social media platforms, and video-sharing platforms like YouTube. It can serve as engaging content that attracts online visitors and encourages them to explore your venue further.

Targeted Advertising: Use the brand film in targeted advertising campaigns to reach specific demographics or interests. You can tailor the content and distribution channels to align with the preferences of your target audience.

Filming the hippodrome
As each actress and actor stepped into the green screen the effects were dropped, fired or blown into shot

We used several cameras, including the Phantom Flex super high-speed cameras, in our film production. These cameras are capable of capturing footage at extremely high speeds, with frame rates exceeding 1,000 frames per second. This capability enabled us to achieve stunning slow-motion effects, which, in turn, greatly enhanced our storytelling and allowed us to create captivating textures. The final film was presented on an ultra-wide, high-resolution screen within the venue.

Behind the scenes
Camera & Crew

In summary, a brand film is a versatile and impactful tool for marketing a venue. It can effectively convey the venue's unique qualities, create emotional connections with the audience, and drive interest and bookings, ultimately contributing to building your brand. Click here to take a look at the Hippodrome Brand Film.

Story Telling