Great social media campaigns start with a great brief, and the brief from Haribo was one of the most wonderful social media briefs we could hope to receive ‘we would like to put a smile on the face
of all our fans’
Fiora took over Haribo’s social media channels in the UK with approximately 10,000 fans over the course of 2 years we revamped all the channels and generated 10’s of millions of engagement opportunities and put a smile on the face of 1million fans.
Fiora put a little science into Haribo’s social channels. We created a design system which was flexible and agile. The system enabled the team to respond not only to social events, but also fan interaction.
From Pirate Day to Magic Hats and thanking our fans for hitting several huge milestones. The social feeds were all cited by a number of industry magazines. The Grocer published several of our posts.
Fun, charming, silly but most of all very Haribo. The social currency we created for Haribo allowed the number 1 brand to explore other opportunities and engage with their audience in ways they have not been able to in the past.